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Every Dealer. Every Dollar.

Dealer Pay is the trusted and officially endorsed payment partner of WATDA.

One payment platform. Fully connected. Fully protected. Dealer Pay connects your systems with seamless DMS integration and the security your business deserves— all while letting your customers pay their way.

The Industry's leading, dealer-specific payments and financial platform.

Make Your Software Even Better.

We have a suite of APIs available to incorporate both card present and card not present (ecommerce) transactions, inside or alongside your application. The goals are to help your software application, whether you have a DMS, CRM or other Service Lane Technology (OEM), we can help you streamline enrollment and onboarding, helping you to create more value and revenue for your solution. We have more than 20 years’ experience, providing payment solutions to dealers directly.

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We have a suite of APIs available.


Save Time. Make Money.

Dealer Pay solutions include:

  • Streamlined Payments Processing
  • DMS and Software Integrations
  • Profit Recovery Tools
  • Security and Compliance
  • Transaction Management
  • Mobile Solutions
  • Advanced Reporting and Analytics
  • Expert Support and Training
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Dealer Pay offers Wisconsin dealers a payment solution that is an industry leader that has been vetted and endorsed by your state association. We value tools and relationships that support dealer efficiency.

– William A. Sepic, President, Wisconsin Automobile & Truck Dealers Association (WATDA)

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PCI-Compliant

Providing secure payment acceptance is important to your customers. All solutions are PCI-DSS certified and keep your business compliant.

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